Positioning is not primarily about changing products or services, but about actively designing how customers and leads perceive the company. Thus, corporate strategy always affects the positioning of an enterprise and its offers in the eyes of the customers.

From now on, The Boston Consulting Group (BCG) and our company will organize strategic work for a great deal of companies together: Both enterprises will be closely working together in order to further promote the digitalization of strategic management processes.

In part II of the Strategic insights publication series, we demonstrated practical ways to improve the quality and reliability of forecasting in planning. This article is dedicated to a much greater potential for strategic insights – which can finally be realized thanks to modern methods such as Machine Learning and Artificial Intelligence.

In part I of the publication series Strategic Insights, the potential benefits of extended statistics and machine learning for strategy and planning work were outlined. As a more in-depth introduction to the topic, Part II discusses ways of increasing the quality and reliability of forecasts in planning.