Developing a robust strategy has never been easy. High business complexity, market dynamics and shorter planning horizons create uncertainty and make it harder to make the right decisions at the right time. A lever lies in a new handling of the already existing strategy data estimates.

What do have companies like IBM, Philips, Unilever (Dove), and McKinsey & Company in common? They are all considered thought leaders within their industries. A position which they have attained over many years through large-scale content management programs and hard, dedicated work.

The number and interrelations of these stakeholder groups are becoming increasingly complex in today’s connected, globalized world. Yet, still very few companies pursue an active, long-term approach to stakeholder management.

Bridging the gap between strategy development and execution is one of the biggest challenges many organizations face. Probably the most important driver for a successful strategy implementation is the so-called strategic alignment.