Guest article

Developing and promoting people is a plea against changing the personality of people. It is therefore one of the most important tasks of managers to take people as they are.

Positioning is not primarily about changing products or services, but about actively designing how customers and leads perceive the company. Thus, corporate strategy always affects the positioning of an enterprise and its offers in the eyes of the customers.

As business environments have grown more diverse in recent decades, picking the right approach to strategy for each context has become increasingly important. We believe there are five broad approaches to strategy.

Today’s complex world cannot be mastered with the help of the “old” logic. In the media and during events, we more and more frequently meet the term “agility”. But beyond half knowledge, what’s behind this buzzword, and why shouldn’t we underestimate this topic?