Strategy process

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In mid-February, we continued our User Circle webinar series live from the Rohde & Schwarz film studio at the company's headquarters in Munich. The two speakers presented the successful management and implementation of strategy in global sales with the help of balanced scorecards.

A few key elements are required for the overarching strategy process to form a common, robust core. However the process, methodology and the type of cooperation should be individually designed for each planning unit and aligned with real needs. What should be considered in practice?

Successful strategy work ensures the right strategic alignment at the neuralgic points. These elements will help you with orchestration and alignment in practice.

Successful strategic work is based on agility. Therefore 3 essential things must be ensured in strategic work.

Positioning is not primarily about changing products or services, but about actively designing how customers and leads perceive the company. Thus, corporate strategy always affects the positioning of an enterprise and its offers in the eyes of the customers.