Strategic planning with the Enterprise Strategy Suite: clear and up-to-date
With the Enterprise Strategy Suite, our data is always up to date. The daily discrepancies that arise with Excel are a thing of the past. We also collect qualitative data such as opinions, trends, competitor observations, and more. The suite puts no limits on us..
Head of Market Intelligence, OSRAM Licht AG
With approximately 21.400 employees and a turnover of € 3.04 billion in 2020, OSRAM is one of the world's leading lighting manufacturers. The product portfolio includes applications – such as infrared or laser – based on semiconductor technology. OSRAM products are used in a wide range of applications ranging from virtual reality to autonomous driving to mobile phones to integrated intelligent lighting solutions in buildings or for growing plants indoors. In the automotive lighting sector, the company is a global technology and market leader. Its business operations are carried out by three business units: Automotive, OptoSemiconductors and Digital.
Mining data gold with the Enterprise Strategy Suite
In corporations of this size, collecting, analyzing, and assessing strategically relevant data and information poses a significant challenge that can hardly be overcome without a suitable tool. Since 2012, the company has been implementing its strategic planning with the support of the digital Enterprise Strategy Suite platform, which replaced the previous SAP system.
All those responsible for strategy certainly agree that the introduction of another IT system usually comes with reservations and frictions.
How to convince employees to accept a new software tool? It’s quite simple: The users do not even notice that a new tool is in use. In this case, the Enterprise Strategy Suite was smoothly integrated into the Microsoft collaboration platform SharePoint, with which the employees were already familiar. Using Quick Links, employees download reports or create dashboards and custom presentations without even noticing that the data comes from the Enterprise Strategy Suite.
